Category

Entrepreneurship
To permeate all aspects of your business, purpose must be baked into the culture. It must be the core focus that animates values, perspectives and behaviors. It is the one thing, if any, that needs to be on the tip of everybody’s tongue when asked about their job.
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In the modern day, the role of the great individual is becoming less impactful and we are moving more towards a model of collective innovation. In science for instance, much of the new discoveries are being made incrementally by people collaborating all over the world – hundreds of people instead of lone genius’s.
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When you want to bring purpose to your organization, you will find that there are different stakeholders you have to convince – with each stakeholders interpreting your change in different ways that you need to be aware of.
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The great thing about learning empathy is that it is a skill that is developed in the mind. You can be practicing empathy in your head when you are trying to interpret what another person’s saying – all without them knowing so.
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We can all seek to improve our company culture, innovate more and come up with better marketing slogans. But none of these efforts will be as effective without a strong reason for being – your organizational purpose.
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Empathy doesn’t need to be confined to certain professions. It can have tangible benefits for any business, such as creating a more cohesive, innovative and happy workforce. Creating a culture of empathy can be your competitive advantage.
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The rise of AI has many people questioning what really makes us unique. Striving for a more purpose-driven life, the cultural shift is about to change every aspect of business; how you manage your team, what products you create, how you brand and what your own purpose as an entrepreneur and leader is.
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As technology influences society, as knowledge becomes universally accessible, and as we learn ever more about ourselves as humans, there is an ever greater need to understand and develop ways of more effective and more virtuous leadership.
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This year´s YPO Global Leadership in Dubai event has amazed, excited and inspired over 2,500 entrepreneurs and leaders from all across the globe, and I am as proud as I am humbled to be amongst this amazing group of people.
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